Please introduce yourself to our readers. 


My name is Laura Lovett, I write psychological thrillers, am a mother of three, and am a Doctor of Psychology.  I run psychology practices in Canada focused on leadership/team development in organizations, and helping people choose and switch careers.


For those who are just now meeting you, please let us know a little about your novel Losing Cadence, as well as your latest novel, Finding Sophie.


Losing Cadence is about the abduction of a woman, Cadence Weaverly, by her high school sweetheart, Richard White, ten years after she breaks up with him.  Richard White is now a billionaire and has created the “ideal” life for them.  This novel takes many twists and turns and is set in Montana, California, New York, Oregan and his private Island off the coast of Jamaica.  Finding Sophie takes place twelve years later and involves another abduction, set upon a superyacht.  The cast of characters include Cadence, Richard, and some new additions.  Both books keep readers up late into the night wanting to know what happens!


Do you draw upon your experience as a psychologist when writing?


Definitely, I draw upon my knowledge of and ability to describe human behavior and motivation.  I’m not a clinical psychologist or a psychiatrist, so I don’t work with people like Richard who are extremely ill.  But I know enough about humans to be able to describe what it would be like to be caught in this type of obsessive situation, as well as what childhood events led Richard to be the way he is.  His backstory is showcased as a part of book two, Finding Sophie.


Do you write an outline before you start a novel? If yes, explain that process a little.


No, I let the story unfold as if I am a reader of it.  I like the creative process entertaining me and taking on a life of its own, versus having it all planned out.  Although I know a lot of writers who work well off of an outline, and I may try it in the future.  But my current process worked well for these two books, or so my readers tell me in their reviews.


How important would you say marketing is for a self-published author?


Very important!  Even for traditionally published authors, it’s all about marketing to grow readership.  Social media is essential, as are book signings and other events. 


Do you have any tips for other self-published authors who might be struggling?


Talk to others you admire and who have been successful, and learn what has worked and not worked.  Attend writers’ conferences to learn the latest tricks of the trade.  The book industry continues to change each year, and it’s important to stay up-to-date on the latest developments as you make decisions about where to publish (traditional or indie; and if indie, which platforms and supports you’ll need) and where to spend your marketing dollars.  What surprises me is how much self-publishing costs and the fact that margins are much smaller on books than one would think.  Being a businesswoman in my day job, I try to apply what I know to making this successful.  But it’s way different than most other industries. 


Do you enjoy interacting with your fans? If so, please share some ways you do this.


I love it.  Nothing means more than a positive text, email, or message from a fan who loved the book and recommended it to friends!


How much time and money do you put into promoting your books?


I put in several hours each week.  Some weeks a few hours, other weeks 8 or more hours.  It’s heavier around the launch of a book, and with Finding Sophie on a book tour in the coming months it’s busier than usual.  As for money, $100s of dollars each month between all my marketing activities.


You have a pretty full schedule of book signings. Any advice for independent authors on how they can organize successful book signing events?


Signings are challenging; they take a lot of effort to meet and try to engage strangers with the books.  I think I’m good at them, but sometimes it’s frustrating when I don’t sell as many as I’d like.  But, as my amazing publicist says, all it takes is one person who loves it and spreads the word!  I try to limit to three-hour blocks as I can be fully energized and not take half my day out for these! 


Is there a marketing idea that you’ve tried that has yielded impressive results? Would you be willing to share that idea with our readers?


The video I have has had great reviews/hits.  Mindspinmedia was amazing to work with, and it looks like a movie trailer.  It’s on the homepage of my site: and people love videos, so I’d recommend one.